Location: Amsterdam, Netherlands
War Child Alliance Foundation has launched a new global website, WarChild.net, to strengthen visibility, thought leadership, advocacy, fundraising, partnership development and engagement with key audiences. The Foundation is seeking a specialist freelance consultant to ensure the site is discoverable, technically robust and optimised for sustainable organic growth. There is also potential for related support in establishing Google Analytics.
Purpose of the consultancy: assess, optimise and strengthen the search engine performance of WarChild.net through a comprehensive SEO review, strategy development and implementation roadmap.
Objectives: conduct a comprehensive SEO audit; keyword research; assess technical SEO performance; review architecture, content structure and user journeys; benchmark against comparable NGOs and humanitarian organisations; identify opportunities to improve rankings and visibility, including for AI answers; develop a prioritised SEO roadmap; submit the roadmap to Google Search Console; track, adapt and report on the initial SEO trend following site set-up; build internal understanding of SEO best practice.
Scope: technical SEO audit, content and on-page SEO review, competitor benchmarking, SEO strategy development and implementation guidance, Google Tag Manager setup and guidance.
Deliverables: Inception Report, Technical SEO Audit Report, Content and On-Page SEO Review, Benchmarking Report, SEO Strategy and Roadmap, Search Console roadmap submission, report on initial SEO trend with recommendations, team training session on SEO, and final presentation and actions.
Duration: 8-10 weeks from contract award. The consultant reports to the Head of Communications.
Required qualifications: strong SEO expertise, AI SEO, website launch and migration experience, proven delivery of organic growth strategies, analytical skills and experience working with purpose-led organisations. Open to candidates globally; professional proficiency in English is required. Contract type: Consultancy (part-time freelancer).
Interested candidates submit their application by 8/10/2026
HOW TO APPLY:
Submit your application through the official application channel only (https://war-child-alliance.jobs.personio.de/job/2812174/apply); CVs and applications sent by email will not be considered. Proposal requirements: technical proposal, case studies, CVs, financial proposal (detailed daily rates, estimated effort and VAT status) and two client references. Evaluation criteria: understanding of assignment (20%), methodology (25%), experience (35%), value for money (20%).