Under the guidance of the Fundraising Manager (Fundraising & Marketing Services-FMS), the individual consultant will play a key role in translating audience insights, fundraising priorities, and performance data into effective content strategies and campaign execution. Working as part of a multidisciplinary team comprising the Virtual Hub Manager, Performance Marketing Specialists, Donor Journey Specialists, and Data Analysts, the selected candidate will help shape integrated content plans that support donor acquisition, engagement, and retention objectives across multiple markets.
Key responsibilities include:
1.Serve as the content lead within the Virtual Hub, contributing to campaign planning and ensuring content strategies are informed by audience insights, donor behaviour, and performance data.
2.Partner with external creative agencies to develop and optimize fundraising assets for digital acquisition and retention campaigns across paid media channels, ensuring creative output aligns with strategic objectives and market needs.
3.Design, develop, and continuously improve content for donor journeys across key touchpoints, including email, video, and other digital engagement channels.
4.Collaborate closely with Country Offices and channel specialists to create integrated content ecosystems, ensuring alignment between paid, owned, and organic channels and a consistent donor experience.
5.Proactively source and curate stories, imagery, video footage, and programme content from UNICEF platforms, including WeShare and other internal repositories, transforming them into compelling fundraising narratives for diverse audiences and markets.
6.Strengthen content and fundraising capabilities across Country Offices by designing and facilitating workshops, providing guidance on digital fundraising content best practices, and supporting teams to adopt audience-centric approaches.
7.Work directly with Country Office communications, programme, and fundraising colleagues to identify content opportunities, develop content pipelines, and commission field-generated stories and assets that support fundraising priorities and local market growth.
Minimum requirements:
* Education: Advanced (Master's) Degree in Marketing, Communications, Fundraising, Business Administration, or other related areas is required. Alternatively, a first-level university degree (Bachelor's degree or higher), in combination with additional qualifying 2 years of relevant experience, may be accepted in lieu of an advanced university degree
* Work Experience: A minimum of five (5) years of relevant professional experience in fundraising, marketing, advertising, or communications with a specific focus on developing content for digital marketing and social media campaigns or equivalent is required. Relevant experience in developing content strategy and creative assets for target based digital fundraising campaigns is required.
* Language requirement: Fluency in English is required
Desirables: Prior experience in a UN organization is desirable. Experience with creative tools like Canva is desirable
For complete job description and to apply, visit:
https://jobs.unicef.org/en-us/job/594165/digital-fundraising-content-consultant-pfp-psfp-individual-giving-12-months-geneva-switzerland-private-fr-partnership-pfp-12-months-remote-594165
HOW TO APPLY:
Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):
* An up-to-date TMS profile and curriculum vitae (CV)
* Cover letter
* A separate financial proposal TMC0003016 Financial Proposal Template.docx (https://secure.dc7.pageuppeople.com/apply/TransferRichTextFile.ashx?sData=UFUtVjMtbPC6JtI2jbiCKmYysR8V0hTnRGpenG50YZEWnCpwG_ybBacSnDjqak6GKS3EiqhO6Ds4MypRi_Uw3w46vOtzjyd29heXhqrpFQResOhPrWVin_q8h8WadTt7QVKU2ZFQETYz8Xr58z3Z4F2UbNQ-qQ~~)
Remarks: If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers (https://jobs.unicef.org/cw/en-us/filter/?search-keyword=&work-type=consultant).
Apply now (https://secure.dc7.pageuppeople.com/apply/671/gateway/default.aspx?c=apply&lJobID=594165&lJobSourceTypeID=796&sLanguage=en-us)