Call for Proposals
Production of a Fairtrade Premium Impact Documentary Film of Sportsball Producer Organisations in Sialkot, Pakistan
1. Background
Fairtrade aims to create sustainable livelihoods and strengthen equitable trade systems through ethical production and responsible consumer engagement. Within Pakistan’s sports ball sector, Fairtrade-certified plantations contribute not only to high-quality global products but also to improved social and economic outcomes for workers and their communities.
The documentary will provide a broader overview of sports ball sector in Pakistan, including mapping Fairtrade-certified producer organizations and their geographical presence across production regions. It will showcase the diversity and contribution of participating producer organizations, strengthen their visibility within ethical global supply chains, and position Fairtrade-certified sports balls as products rooted in quality, responsible production, and social impact.
This assignment seeks to produce a compelling documentary film that traces the powerful journey of a Fairtrade-certified sports ball—from its origins in the skilled hands of workers in Sialkot, Pakistan, to its place in the global game. At its core lies a story of craftsmanship, community, and fairness.
The film will document each stage of the production process—from stitching, quality control, packaging, and export—to reveal the people behind the product and the systems supporting them. It will demonstrate how Fairtrade certification strengthens each stage of this journey through safe working conditions, fair wages, ethical practices, and long-term sustainability.
Beyond compliance, the documentary will bring to life the impact of the Fairtrade Premium—investments chosen by workers themselves to improve education, healthcare, gender equality, and environmental resilience. These investments represent pathways to dignity, opportunity, and community transformation.
The film will combine both commercial and impact storytelling approaches to build visibility for Fairtrade-certified sports balls from Pakistan while communicating the transformational outcomes of Fairtrade Premium interventions.
For more information:
2. Objectives of the Assignment
The key objectives of this assignment are:
- Produce one powerful, high-quality documentary film with a commercial angle that builds visibility for Fairtrade-certified sports balls from Pakistan and showcases Fairtrade interventions across each stage of the production-to-export journey.
- Demonstrate the impact of Fairtrade Premium projects and other Fairtrade-supported interventions across four Fairtrade-certified sports ball hired labour organizations in Sialkot, Pakistan.
- Highlight the number of beneficiaries and capture real-life inspirational stories from workers and communities.
- Present the stories primarily from beneficiaries’ perspectives, complemented by insights from management teams, Fairtrade Premium Committees, and relevant stakeholders.
- Develop compelling communication tools for advocacy, marketing, and outreach targeting impact investors, commercial partners such as brands and retailers, and consumers.
- Transport viewers to the source of Fairtrade products and provide a firsthand perspective of Fairtrade’s contribution to addressing social, economic, and environmental challenges.
- Strengthen awareness and positioning of Fairtrade as a sustainable and ethical brand while contributing to increased market demand.
3. Scope of Work
The selected production house shall oversee end-to-end development of an authentic, engaging, and emotionally compelling documentary film and accompanying photography package.
3.1 Pre-Production
The selected production company shall:
Coordinate directly with 04 featuring four Fairtrade-certified sports ball producer organizations and relevant stakeholders to gather information on:
- Project background, including pre-intervention conditions and key challenges addressed.
- Project activities, outcomes, beneficiary numbers, and measurable results supported with evidence.
- Fairtrade interventions and Premium-funded initiatives.
- Commercial production processes from raw material handling to export.
Develop compelling storytelling materials, including:
- Film treatment and narrative concept.
- Script and voice-over narrative.
- Character mapping and storyline flow.
- Interview structure and shooting plan.
Identify and shortlist strong lead characters including:
- Workers
- Women
- Youth
- Premium Committee members
- Community members
- Management representatives
Support interviewees through:
- Interview preparation and pre-shoot guidance.
- Development of personalized interview prompts.
Prepare detailed profiles including:
- Full name
- Age
- Years of employment/work experience
- Family background
- Community role
- Obtain:
- Written informed consent for filming and image use.
- Permissions from organizations and individuals.
Submit:
- Documentary concept note
- Film narrative
- Script and storyboard
For review and approval by Fairtrade NAPP within fourteen (20) days after contract signing.
Proposals should be sent to:
comms@fairtradenapp.org with the SUBJECT: Proposal Submission for Fairtrade Premium Impact Documentary Film of Sportsball Producer Organisation in Pakistan.
Submission Deadline:
15th June 2026
For detailed information, please check the complete version of the RFP attached below.