The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. The Advancement team builds strategic partnerships with individuals, foundations, government and corporate partners, and directs annual, major and planned giving programs. The Annual Giving and Membership (AGM) team runs integrated, data-driven fundraising and stewardship campaigns across multiple channels.
The Senior Manager, Digital Fundraising manages the digital fundraising program for the Advancement team to meet growing revenue goals across mobile, email, web, digital ads and other digital channels, acquiring, retaining and reactivating donors at the membership and mid-level while stewarding current donors.
Responsibilities:
- Lead and manage the digital fundraising program (50%): project manage lead generation, acquisition, retention and reactivation; lead development of a full-scale text-to-give program; liaise with Communications, IT, Strategic Insights, NGP/Disney teams and external vendors; build the annual digital calendar and acquisition plans (display, email, SMS, paid search, e-appends); write and design integrated campaign content; align digital with print and direct marketing; research emerging fundraising technologies.
- Create and implement online stewardship and cultivation plans (25%): execute donor journeys, broadcast emails and texts, e-newsletters and automated email/SMS ladders to recognize donors and demonstrate impact.
- Manage program analysis and digital testing (10%): analyze campaign effectiveness, monitor KPIs and benchmarks, manage the testing roadmap, and reconcile gifts between systems with Gift Processing.
- Manage digital fundraising collateral and donation experience (10%): audit content, and optimize acquisition and opt-in landing pages with Advancement Operations and vendors.
Requirements:
- 7+ years of digital marketing/fundraising experience with expertise in current trends in digital fundraising and constituent engagement; Bachelor's degree preferred.
- Proven donor/member strategy and communications skills, including omnichannel campaigns; experience managing and scaling text-to-give programs.
- Strong fundraising writing, analytical, project management and relationship skills.
- Preferred: familiarity with Raiser's Edge, Engaging Networks, Mobile Commons, Salesforce Marketing Cloud, BlueConic, Salesforce Nonprofit Cloud, Monday.com.
Hybrid role (Base Camp in Washington, DC, Tuesdays and Wednesdays). Full time, no direct reports. Salary range: $106,400 - $112,000, plus comprehensive benefits.
HOW TO APPLY:
Apply online through the National Geographic Society Workday careers portal. Candidates must be legally authorized to work in the United States; the position is not eligible for visa sponsorship.
https://ngs.wd1.myworkdayjobs.com/ngs_external_career_site/job/Washington-DC/Senior-Manager--Digital-Fundraising_R2191-2/apply