Location: Manila, Philippines
The Thomson Reuters Foundation is seeking a creative and versatile Digital Advertising Specialist to develop and implement effective marketing campaigns. This is a specialist, hands-on role rather than a broad marketing generalist one. You will own paid media end-to-end, from campaign planning through to post-campaign reporting, and will need to know instinctively when a campaign objective is awareness, when it is consideration, and when it is conversion. You will work within a broader External Engagement team, working closely with colleagues in Communications, Social Media, and Design, across a broad range of activities and managing relationships with senior internal stakeholders. You will be excited about the opportunities that digital advertising offers to the Thomson Reuters Foundation, while respecting adherence to the Reuters Trust Principles and the need for responsible budgeting within the constraints of a small charity operating across multiple geographies.
About the role: Own and execute a paid social strategy across a modest budget, making informed decisions regarding allocation across organisational and team-specific priorities; design and run full-funnel campaigns with clearly articulated objectives; build and continuously refine audience targeting across a varied set of segments and run structured A/B tests to iterate and improve campaigns; set up robust tracking and produce regular performance reports, expertly communicating insights and best practice to non-specialist internal stakeholders; manage campaign budgets and billing across all platforms, ensuring efficient spend and meaningful ROI; build strong working relationships with colleagues across the business; work closely with the Social Media Lead on opportunities for collaboration and effective partnerships across organic and paid activities; coach and inform colleagues and senior leadership on paid-advertising best practice, new opportunities, and budgetary needs.
About you: A proven track record of delivering successful paid digital campaigns; demonstrable hands-on experience managing paid campaigns on LinkedIn Ads and Google Search Ads (Google Ad Grant experience a strong plus), with experience of other platforms (Meta, YouTube, TikTok etc.) also preferred; proven experience owning campaigns through planning, execution, reporting and analysis; strong understanding of the marketing funnel and the ability to design and target campaigns against the right objective; experience building and refining audience segments and targeting strategies for B2B, professional, or niche audiences; confidence with A/B testing approaches; strong reporting and analytical skills; experience managing campaign budgets and billing processes; excellent stakeholder management skills; experience in a sector where insight may be transferrable, such as non-profit, membership, professional services, B2B/SaaS; comfortable working with small budgets and prioritising ruthlessly; experience creating assets in Canva (or similar) or briefing a Design team; flawless English and compelling copywriting skills; ability to work well independently.
Closing date: August 28, 2026
HOW TO APPLY:
Apply online via the Thomson Reuters Workday careers site: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Philippines-Manila/Digital-Advertising-Specialist_JREQ202130?q=%22thomson+reuters+foundation%22 . Apply by August 28, 2026.