Location: Singapore, Singapore
About AVPN
AVPN is Asia’s largest platform for social impact, where over 700 resource providers, innovators and intermediaries from across 43 markets collaborate to mobilise capital. Grounded in deep regional expertise and partnerships, AVPN is building a thriving ecosystem that accelerates measurable progress toward inclusive growth, empowering Asia to lead the way in global impact.
Job Description
The Director/Assistant Director, Marketing & Communications will lead the planning and delivery of AVPN’s marketing and communications activities, strengthening how AVPN reaches, engages and communicates with members, partners and wider audiences across Asia. The role will translate organisational priorities into clear audience strategies, campaigns, content and communications across AVPN’s membership, events, programmes, knowledge and partnerships. With oversight of external communications, marketing, digital and creative resources, the Director/Assistant Director will coordinate activity across channels and ensure AVPN’s external communications are audience-led, consistent and aligned with its brand and organisational narrative. Working closely with teams across AVPN, the Director/Assistant Director will help ensure marketing and communications activity is well prioritised, effectively executed and supports the organisation’s engagement and visibility objectives.
Responsibilities
Marketing and Audience Planning
* Develop and manage marketing and audience plans aligned with AVPN’s organisational priorities.
* Translate agreed priorities into clear audiences, propositions, campaigns and engagement journeys.
* Maintain an integrated marketing and communications calendar across key organisational activities.
* Recommend appropriate channels, campaign approaches and audience strategies to support agreed objectives.
* Ensure marketing activity is focused, audience-led and supported by clear measures of success.
Member Acquisition and Engagement
* Develop and deliver targeted marketing activity to support member acquisition, engagement and retention across priority audiences and markets.
* Translate membership priorities into audience segments, propositions, campaigns and member journeys.
* Coordinate campaigns across email, digital, social media, events, partnerships, referrals and AVPN’s existing audience base.
* Strengthen the journey from awareness and prospecting through to membership, onboarding and continued participation.
* Use audience segmentation and engagement data to identify opportunities to improve participation and deepen engagement.
* Support the activation of channel partners and ecosystem networks that can extend AVPN’s reach.
Communications and Brand
* Plan and deliver AVPN’s external communications across key audiences and channels.
* Oversee corporate communications, newsletters, social media, organisational announcements and other external-facing communications.
* Develop clear and compelling messaging around organisational developments, partnerships, milestones and priorities.
* Support senior leadership with key messaging and high-profile external communications.
* Maintain consistency in AVPN’s brand, voice and visual identity across marketing and communications activity.
* Identify relevant opportunities to strengthen AVPN’s visibility across priority audiences and markets.
Content and Thought Leadership
* Work with subject-matter teams to translate AVPN’s research, insights and sector perspectives into accessible audience-facing content.
* Develop communications and distribution plans that extend the reach of AVPN’s knowledge and thought leadership.
* Support the development of narratives and campaign content around priority themes and initiatives.
* Adapt complex content into appropriate formats for different audiences and channels.
* Connect content and thought leadership to relevant organisational, audience and engagement priorities.
Events and Campaigns
* Lead marketing, communications and audience development for AVPN’s major convenings and key initiatives.
* Work with Events colleagues on audience targeting, registration campaigns, participant communications and post-event engagement.
* Ensure event marketing supports broader membership, relationship and visibility objectives.
* Develop campaign plans with clear audiences, objectives, messages, channels, timelines and measures of success.
* Coordinate campaign delivery across email, digital, social media, web, creative, events and partner channels.
Digital, Creative and Channel Management
* Manage and prioritise the work of AVPN’s marketing, digital and creative resources.
* Set clear briefs, timelines and expectations for marketing and communications outputs.
* Ensure available capacity is focused on agreed organisational priorities.
* Work with Technology colleagues on website journeys, landing pages and other digital requirements supporting campaigns and audience engagement.
* Oversee key digital communications channels and identify opportunities to improve their effectiveness.
* Ensure external-facing materials meet agreed brand and quality standards.
Data and Performance
* Establish and track appropriate marketing and communications KPIs across acquisition, engagement, audience growth and campaign performance.
* Monitor measures including qualified leads, conversion, campaign engagement, event participation, member activation, audience reach and channel performance.
* Work with relevant teams to improve audience data, CRM segmentation and marketing workflows.
* Use performance data and audience insights to refine targeting, messaging, content and channel choices.
* Provide regular reporting and recommendations to senior leadership.
Cross-functional Collaboration
* Build effective working relationships across teams involved in marketing, communications, content and audience engagement.
* Coordinate campaign and communications activity across relevant teams to reduce duplication and improve consistency.
* Support clear prioritisation and planning across competing marketing and communications needs.
* Help establish practical ways of working for briefs, campaigns, content and approvals.
* Promote a consistent, high-quality and audience-led approach to AVPN’s external communications.
Requirements
Ideally, you bring the following to our team and the role:
* 10–15 years of relevant experience across marketing, communications, audience development, membership marketing, B2B marketing or related fields.
* Demonstrated experience planning and delivering integrated marketing and communications activity.
* Strong understanding of audience acquisition, engagement, segmentation and lifecycle marketing.
* Experience managing external or corporate communications across multiple channels and audiences.
* Strong knowledge of digital marketing, email marketing, CRM, social media, web, content distribution and analytics.
* Experience managing marketing, digital, creative or communications teams and external partners.
* Experience marketing membership propositions, events, professional networks or B2B services is highly desirable.
* Strong strategic judgement with the ability to translate organisational priorities into clear plans and practical execution.
* Excellent written and verbal communication skills, with strong editorial judgement.
* Strong project, stakeholder and people management skills.
* Comfortable working across multiple teams, markets and senior stakeholders.
* Strong analytical skills and confidence using data to improve performance.
* Experience working across Asia or in a regional organisation is highly desirable.
* Strong alignment with AVPN’s mission and interest in the social investment and impact ecosystem.
Application Process
Please apply through our application form. Due to the high volume of applications, we will only notify candidates who have been shortlisted.
Equal Employment Opportunity
AVPN is an Equal Opportunity Employer. We encourage, actively pursue, and celebrate diversity in our workforce. Our employment is strictly decided on the basis of merit and business priorities. We welcome applications from all sections of the community and especially encourage individuals from underrepresented groups to apply. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, or any other basis covered by appropriate law.
HOW TO APPLY:
Please apply through our application form. Due to the high volume of applications, we will only notify candidates who have been shortlisted.
https://docs.google.com/forms/d/e/1FAIpQLSfpvm1IZ9AO98WzY4J_mEwO-Z6w4plEohCYUh_R_tEQtUnr5A/viewform