Consultancy Needed - Middle Donor & Stewardship
Save the Children Indonesia is establishing a Middle Donor Programme to strengthen donor retention, increase individual donor lifetime value, and create a structured pathway for existing individual donors to progress into higher-value donor segments. The consultancy (External Collaborator – Middle Donor & Stewardship Specialist) will focus on developing a structured Move Management Programme by leveraging the existing donor database, identifying qualified Middle Donor prospects, and building the strategies, tools and operational framework needed for sustainable implementation.
Objective: establish the foundation of the Middle Donor Programme by conducting donor prospect research using the existing donor database; developing a structured Moves Management framework; developing fundraising forecasts and revenue projections; creating stewardship strategies and donor journeys; developing communication plans and content; designing a middle donor upgrade strategy; and preparing operational documentation and recommendations for programme sustainability.
Scope of work and deliverables:
1. Mid-Level Giving Programme Design – develop the programme framework, objectives and success indicators, donor qualification criteria, stewardship service levels and an implementation roadmap.
2. Donor Prospect Research & Portfolio Development – analyse donor behaviour, giving history, donation frequency, average gift and engagement; develop a donor scoring methodology; identify and prioritise prospective middle donors. Deliverables: Prospect Research Report, Middle Donor Matrix, prioritisation.
3. Move Management Framework – covering identification, qualification, cultivation, solicitation, upgrade and stewardship, with movement criteria between stages; workflow and guidelines.
4. Pipeline Management & Fundraising Forecast – build the middle donor pipeline, estimate fundraising potential, develop revenue forecasting methodology, recommend portfolio targets, design monitoring dashboards and KPI framework.
5. Stewardship Strategy & Donor Journey – end-to-end donor journey map, stewardship touchpoints, personalised engagement strategies, stewardship framework, calendar and engagement matrix.
6. Communication Planning & Content Development – communication plan and calendar; welcome, thank-you, upgrade and year-end giving journeys; stewardship updates, impact stories, emergency response; email and WhatsApp templates and phone scripts.
7. Upgrade Strategy – identify upgrade opportunities, develop upgrade methodology, propositions, segmentation, communication flow and monitoring framework.
8. Documentation & Knowledge Transfer – SOPs, playbook, toolkit, reporting templates, knowledge transfer sessions and a final consultancy report.
Closing date: 2026-10-26
HOW TO APPLY:
Apply online via the Save the Children careers portal: https://hcri.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/jobs/preview/17990/apply/email?lastSelectedFacet=POSTING_DATES&selectedPostingDatesFacet=30