Professional Experience:
I am a Technical Director at Busara Center for Behavioral Economics, where I lead a dedicated team of qualitative research specialists, research analysts, human-centered behavioral designers, UX/UI designers, and graphic designers. With over four years of experience in applying behavioral science and qualitative research to various contexts, I have a passion for understanding how people make health decisions and designing interventions that encourage positive behavior change.
My work has involved leading research for a diverse portfolio of clients ranging from health, financial inclusion, and social protection, across multiple countries in Africa and beyond. I have also contributed to the thought leadership and positioning of the Qualitative and Design team at Busara, through internal and external initiatives, conference presentations, and engagements with clients and funders. My mission is to enhance the rigor and impact of qualitative research and behavioral design in addressing complex social and economic challenges.